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Preventing wrinkles before it is too late!

The common misconception is to think that Anti-Ageing is only for those who are over their 40s or for those with visibly deep-set wrinkles. However, this skin care philosophy could not be further from the truth! 

As we get older, our skin naturally becomes thinner (up to 80% thinner with age), drier and less elastic or plump. This is the reason we start to see more wrinkles and fine lines on the skin. 

Did you know that 75% of our skin is made up of collagen? Although the effects of collagen loss become more noticeable from the age of 30, the process starts in your mid-20s. This means your natural collagen production starts to decline (around 1-2% each year) and unfortunately it does not naturally get replenished. 

It is important to start replenishing your skin to compensate for the loss of collagen, elasticity and hydration. This means it is wise to use anti-ageing products before the symptoms start to exist (starting around your mid-20s, when your body starts to decline in collagen production). 

As you continue to keep your skin hydrated and plump by sending proteins into your skin to produce more collagen, you are preventing your skin from ageing at its usual rate. In fact, if you leave your skin to age without an Anti-Ageing routine, fine lines will form which may eventually turn into deep-set wrinkles. Once deep-set wrinkles exist, it is hard to come back from (although products can smoothen the line, it will still be deep-set). This is why it is important to get rid of those fine lines before they become deep-set wrinkles!

Our LUIERE Anti-Ageing result-driven mask is essential for the Anti-Ageing process. It includes a special Lipidure® ingredient, which has the capacity to hold over 2,000 times its weight in water, for the much-needed hydration boost required in Anti-Ageing. It also uses the powerful Centella Extract to stimulate your collagen production and cell growth, as well as increase elasticity. Along with many nourishing ingredients, the mask also includes peptides, which are proteins formed through a chain of amino acids. These peptides send signals to our cells and create a response in the dermis to produce more collagen.

Another crucial step to your Anti-Ageing skin care includes the use of sunscreen on a daily basis. Exposure to the sun can speed up the ageing process, causing not only dehydration, but also skin damage, loss of elasticity and sun spots. We recommend using a minimum of SPF 30, but preferably SPF 50. 

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